Create a type specimen promotion booklet that would release a new typeface of our choice, highlighting its history, structural characteristics, weight and usage. This promotional material must fascinate a sharp-witted design audience.
For my typeface I chose NeoTech, which was designed by Sebastian Lester for a client at
the agency. I decided to design the NeoTech typeface using bright and vibrant colors that could be overlaid and, I created interesting colors and made the type bold and dramatic. This booklet presents the typeface as a bold and vibrant personality, one that is original and stands out in the crowd.