THE RADIANT

ASSEMBLAGE

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[OBJECTIVE]

Create a type specimen promotion booklet that would release a new typeface of our choice, highlighting its history, structural characteristics, weight and usage. This promotional material must fascinate a sharp-witted design audience.  

[APPROACH]

For my typeface I chose NeoTech, which was designed by Sebastian Lester for a client at   

the agency. I decided to design the NeoTech typeface using bright and vibrant colors that could be overlaid and, I created interesting colors and made the type bold and dramatic.      This booklet presents the typeface as a bold and vibrant personality, one that is original and stands out in the crowd.

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