[OBJECTIVE]
Create a type specimen promotion booklet that would release a new typeface of our choice, highlighting its history, structural characteristics, weight and usage. This promotional material must fascinate a sharp-witted design audience.
[APPROACH]
For my typeface I chose NeoTech, which was designed by Sebastian Lester for a client at
the agency. I decided to design the NeoTech typeface using bright and vibrant colors that could be overlaid and, I created interesting colors and made the type bold and dramatic. This booklet presents the typeface as a bold and vibrant personality, one that is original and stands out in the crowd.
[OBJECTIVE]
Create a motion graphics animation for international publication called IdN magazine. It’s a magazine for creative people on a journey to boost and unify the design community in the world. This animation should demonstrate an interactive concept of some piece of content, theme, or feature of IdN. It should be an animated promo that showcases a theme from that month’s issue, or prototype of some sort. It should work within the IdN look and feel.
[APPROACH]
The issue I used was type and lettering issue, I was going with the idea of how I feel the
fear but still do it anyway representing it with hand lettering. I got inspired by a director and designer of a film title sequence, Kyle Cooper. I tried to balance being visually dark and powerfully conveying the message it carried. The final deliverable was a Quicktime movie, 2048X1536 px portrait.
[OBJECTIVE]
Create a motion graphics animation for international publication called IdN magazine. It’s a magazine for creative people on a journey to boost and unify the design community in the world. This animation should demonstrate an interactive concept of some piece of content, theme, or feature of IdN. It should be an animated promo that showcases a theme from that month’s issue, or prototype of some sort. It should work within the IdN look and feel.
[APPROACH]
The issue I used was type and lettering issue, I was going with the idea of how I feel the
fear but still do it anyway representing it with hand lettering. I got inspired by a director and designer of a film title sequence, Kyle Cooper. I tried to balance being visually dark and powerfully conveying the message it carried. The final deliverable was a Quicktime movie, 2048X1536 px portrait.
IN UNITY THERE
IS STRENGH
[OBJECTIVE]
Choose a dead, dying or defunct brand and redesign the brand identity to fit a future vision. Research the brand history, analyze a possible future audience, and create a new brand direction. The main goal is to create a fresh visual identity which follows the soul of the brand.
[APPROACH]
The brand that I chose was Milton Bradley. The Milton Bradley Company was an American boardgames manufacturer. They used to produce, sell and market a broad line of popular card, board games, puzzles, action games and educational activity toys for kids. The company went defunct and became part of the Hasbro brand in1984. However, I created a new goal for Milton Bradley: to inspire and encourage people to collaborate and build connections to make better choices in life. I chose to simplify the logo and make it reflect the idea of collaboration. The final deliverable was three 8*10 inch books.
